Digital Home Marketing: Real Estate in the Digital Age 

Delaware Valley - Serving Delaware and Pennsylvania

In marketing your property, maximum exposure is the name of the game. Your marketing plan must reach two key audiences: home buyers and real estate professionals. With 90% of home buyers starting their search online, creating a strong online marketing presence for greater exposure is essential. Next to the real estate professionals (38%), the internet (37%) is the leading source of how buyers find the home they purchase. Reach more buyers by effectively positioning your property in today’s digital age.

In the Spring 2012 issue of The Chairman's Report, Larry Flick, Chairman and CEO of Prudential Fox & Roach REALTORS®, looks at Real Estate in the Digital Age. 

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Economic Recovery: A Real Recovery or Mirage? (Northern Delaware Real Estate DE)

The news on the U.S. economic recovery appears to be getting better: consumer confidence is up, unemployment rate is down, employment in healthcare and manufacturing sectors are growing, and the stock market appears relatively stable. But, with so many conflicting headlines, it is hard to know what is real. Is this a real recovery or a mirage? What about Real Estate? One day, sales are up, while the next day, prices are down. Is the housing market coming back to life?

In our marketplace, the housing market is showing signs of a recovery: housing prices have stabilized and pending sales have grown at a positive rate each month since April 2011. And through March 2012, the number of pending sales is approximately 20% over what they were in 2011.

According to the Spring/Summer 2012 issue of The Chairman's Report (A Message from Larry Flick, Chairman and CEO of Prudential Fox & Roach REALTORS®:

“The good news keeps getting better, and the signs are very real — our country’s economic recovery is not a mirage that will disappear before our eyes. Our economy has strengthened and our real estate market is heating up. Because the key indicators have changed gradually over an expanded period of time, it hasn’t always been clear that we were headed in the right direction. Caught up in the daily news of stops and starts, highs and lows, it’s been easy to lose sight of where we were headed. But now we can see that the upturn is real — this is no mirage!”

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Economic Recovery: A Real Recovery or Mirage? (Pennsylvania Real Estate - Southeastern PA)

The news on the U.S. economic recovery appears to be getting better: consumer confidence is up, unemployment rate is down, employment in healthcare and manufacturing sectors are growing, and the stock market appears relatively stable. But, with so many conflicting headlines, it is hard to know what is real. Is this a real recovery or a mirage? What about Real Estate? One day, sales are up, while the next day, prices are down. Is the housing market coming back to life? 

In our marketplace, the housing market is showing signs of a recovery: housing prices have stabilized and pending sales have grown at a positive rate each month since April 2011. And through March 2012, the number of pending sales is approximately 20% over what they were in 2011.

According to the Spring/Summer 2012 issue of The Chairman's Report (A Message from Larry Flick, Chairman and CEO of Prudential Fox & Roach REALTORS®: 

“The good news keeps getting better, and the signs are very real — our country’s economic recovery is not a mirage that will disappear before our eyes. Our economy has strengthened and our real estate market is heating up. Because the key indicators have changed gradually over an expanded period of time, it hasn’t always been clear that we were headed in the right direction. Caught up in the daily news of stops and starts, highs and lows, it’s been easy to lose sight of where we were headed. But now we can see that the upturn is real — this is no mirage!”

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Real Estate Market Report March 2012 - North Wilmington DE 19803

ZIP CODE: 19803

MARKET STATISTICS FOR 19803

Brandywine/North Wilmington DE 19803 (March 2012)

#SOLD-> This Month: 18 (+50.0% Chg)  |  YTD: 44 (-13.7% Chg)

Median Price-> This Month: $254,500 (-18.7% Chg)  |  YTD: $265,000 (-8.6% Chg)

Ave Price-> This Month: $274,800 (-20.2% Chg)  |  YTD: $301,711 (-4.8% Chg)

Ave Market Time-> This Month: 119 (+41.7% Chg)  |  YTD: 91 (+4.6% Chg)

Ave Sale Price/List Price-> This Month: 91.4% (+0.2% Chg)  |  YTD: 92.6% (+1.9% Chg)

Please Note: % Chg is +/- percentage change in value as

compared to the same period of previous year.

2012 YTD SALES BY PRICE POINTS FOR 19803

Brandywine/North Wilmington DE 19803 (through March 2012)

Data collected from internal and external resources including public records of New Castle County, DE. All residential properties. Data provided here is intended and presented for informational purposes only are not warranted by any party. It is present subject to errors, omissions, changes or withdrawal without notice.

OPEN HOUSE: Sunday, April 29, 2012 ~ 1 PM - 3 PM  

102 Wyndham Hill Dr Kennett Square PA 19348 (MLS #5956679) 

The Summerhill at Bellefield - 5 Br / 4 Full, 2 Half Ba - $999,700 

Click Here (or Image) for View Virtual Tour

Come tour this beautiful quick delivery home in private 8 home cul-de-sac community of Bellefield. Located in the prestigious Unionville-Chadds Ford School District—just minutes away from all three schools. Close proximity to shopping, restaurants and local attractions: Longwood Gardens, Winterthur Museum, Delaware Art Museum among other notable places to visit. Attention Agents: Please send your buyers! Your agency relationships with your clients will be honored! Hosted by Letitia Stevenson.

Get Directions to 102 Wyndham Hill Dr Kennett Square PA 19348

Listing Broker: Prudential Fox & Roach REALTORS® - Greenville Home Marketing Center

This infomation is being provided as a courtesy and is not a warranty. All information should be independently investigated and verified by buyer.

Has There Ever Been a Better Time to Buy a Home?

(Delaware Valley Real Estate - Northern Delaware)

While Northern Delaware (Wilmington DE-MD-NJ Metro Area) house prices have declined since the peak of the market (down 13.74% since 2006*), prices have appreciated over the past ten years (up 58% since 2000*) and housing (in my opinion) has become the most attractive asset class in America, especially for investors, as well as, home buyers looking to stay put for a while.

You may be asking yourself: "Has There Ever Been a Better Time to Buy a Home?" Well, there is a time for everything, including buying a home. But how do you know if the time is right for you? In the Fall/Winter 2011 issue of The Chairman's Report (Northern Delaware Edition), Larry Flick, Chairman and CEO of Prudential Fox & Roach REALTORS, looks at several ways of answering this question using regional market trends.

*Source of Above Data: Case-Shiller Home Price Index. Single-Family Aggregate Index, 2000Q1=100), SA (Wilmington DE MD NJ Metro Area Counties: New Castle, DE, Cecil, MD, Salem, NJ). 

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Other Related Article(s):

• It's Time to Buy That House

Share Your Thoughts in the comments section below!

Has There Ever Been a Better Time to Buy a Home? (Delaware Valley Real Estate - Southeastern PA)

While Southeastern Pennsylvania house prices have declined since the peak of the market (down 7.15% since 2006*), prices have appreciated over the past ten years (up 71% since 2000*) and housing (in my opinion) has become the most attractive asset class in America, especially for investors, as well as, home buyers looking to stay put for a while.

You may be asking yourself: "Has There Ever Been a Better Time to Buy a Home?" Well, there is a time for everything, including buying a home. But how do you know if the time is right for you? In the Fall/Winter 2011 issue of The Chairman's Report (Southeastern Pennsylvania Edition), Larry Flick, Chairman and CEO of Prudential Fox & Roach REALTORS, looks at several ways of answering this question using regional market trends.

*Source of Above Data: Case-Shiller Home Price Index. Single-Family Aggregate Index, 2000Q1=100), SA (Philadelphia Metro Division PA Counties: Bucks, Chester, Delaware, Montgomery, Philadelphia). 

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Other Related Article(s): 

• It's Time to Buy That House

Share Your Thoughts in the comments section below!

304 Charleston Dr Wilmington DE 19808 (SOLD)

Limestone Hills (Elsemer/Newark/Pike Creek)

Main Features:

Status: SOLD (60 DOM) 

 List Price: $382,500

MLS Number: 5876690

 Type: Single Family Home | Sq Ft: 2,550

Bedrooms: 4 | Full Baths: 2 | Half Baths: 1

Municipality: Elsemer/Newark/Pike Creek

Descritiption:

Do spacious, lovely, updated & well maintained describe your next home? If so, then "This is the One." Formal living and dining rooms for special occasions and many other choices for casual get togethers. , i.e. family room w/fireplace that opens onto 16' x 20' screen room w/vaulted ceiling, 16' x 24' deck (both newly constructed), patio, fenced rear yard and a 23' x 23' beautifully finished bonus room w/4 double door closets. Check out the updated powder room w/marble topped vanity and fixtures and the main bathroom's granite countertop, double sinks, new vanity and fixtures. The first floor laundry and nearby office are only steps from the large, eat-in kitchen which has a conventional and a convection oven. If you need creative space requiring the use of hand tools then the finished 12' x 12' workroom (complete w/laminate floor) on the lower level is ready and waiting. Roof was resurfaced in '03, AC replaced '07, heat pump 2000 and furnace motor '08. Immediate occupancy is available!

Google Area Map:

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Listed by - Broker: Prudential Fox & Roach REALTORS® - Greenville

DSHA Update August 15, 2011 - Rate Change (Delaware First Time Home Buyers Program)

DSHA has reduced the interest rates under its Delaware First Time Home Buyers Program (SFMRB). The SFMRB program offers 30-year mortgages with a fixed interest rate to first-time homebuyers, i.e., buyers who have not owned a principal residence within the past three years.

Current interest rates, 30 year fixed-rate mortgage (As of this post, Rates Subject to Change): 

• 3.5% (formerly 4.25%) - New, Existing or 203K Acquisition/Rehab Homes Loans (without SMAL)
• 4.5% (formerly 4.875%) - New, Existing or 203K Acquisition/Rehab Homes Loans (with SMAL)

Qualified buyers can also use the Second Mortgage Assistance Loan (SMAL) program for down payment and closing cost assistance up to $10,000 in conjunction with the Delaware First Time Home Buyers Program, making it possible for the buyers to purchase with little to no money out of pocket. 

The content provided in this post is presented as a courtesy to be used only for informational purposes and is not represented to be complete or error free. For the latest information, rates, requirements and updates on DSHA's affordable homebuyers programs, please visit DSHA's Homeowenership online. Or, contact a participating mortgage lender/mortgage consultant, like Gail Frederick from Trident Mortgage (DSHA 2010 Top Producing Lender).

 If you have any real estate questions, please contact me (Letitia Stevenson).

Buying a Home: Are We There Yet?

Are you thinking of buying a home? But, you’re still sitting on the fence, wondering “Are we there yet?” That is, “Has the real estate market really reached a turning point?” Read On. It could be a turning point for you!

The Summer 2011 issue of The Chairman’s Report below answers the question “Are We There Yet?”

In This Issue:

Is Buying a Home Still a Good Investment?

 Are Real Estate Prices at the Bottom?

Is There Going to be a Double Dip Recession?

Isn’t it Hard to Get a Mortgage Now?

Why Now is the Time

What If I Need to Sell?

Are We There Yet?

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The following regional editions of the Summer 2011 PFR Chairman's Report are available:

Wilmington DE

Southeastern PA

Central NJ

Southern NJ

NJ Shore

GET YOUR OWN COPY! To request a copy, please contact me and indicate which edition of this report you would like sent directly to your inbox.